India's Sports Market Will Be $130 Bn By 2030

India's sports market is poised to reach $130 billion by 2030 at a compound annual growth rate (CAGR) of 14 per cent, a Google and Deloitte report has pointed out.

It also projected creation of up to 10.5 million jobs and $21 billion in indirect tax revenue by 2030.

This growth -- nearly double the pace of India's GDP -- signifies a fundamental shift in how Indians consume and engage with sports, driven by increasing government investments, a rising trend of multi-sport culture, wide digital adoption, and a range of quality sports content, the report noted.

The sports goods and apparel market is leading the way, expected to double in value to $58 billion by 2030, driven by a rising fitness culture and increased discretionary spending.

“This is a pivotal moment for sports in India and the report outlines a clear path to unlock the value of sports for the nation. We're witnessing a surge in multi-sport fandom, a growing popularity of digital platforms, and deep engagement from Gen Z, who represent the largest segment of India's sports fanbase,” said Roma Datta Chobey, Managing Director (Interim Country Lead), Google India. These trends create a fertile ground for innovation and engagement, presenting unique opportunities for organisations and businesses to connect with passionate fans across the nation. “We see immense potential in leveraging the digital ecosystem to enhance the fan experience and advance the growth of the sports sector, especially with AI-driven personalisation and insights, immersive technologies, and greater digital accessibility. We are excited about the opportunities to partner with the ecosystem to drive innovation and growth in the sector,” Chobey added.

The rise of digital platforms has transformed sports consumption in India. Most fans now access sports content digitally.